12-Week Founder GTM Sprint

Turn your product into a business. Build, test, and grow with an experienced partner by your side.

Máté stayed on the customer calls until the offer was something a buyer could say back. We stopped presenting and started selling.

Réka Halász

Founder, North

Building a great product is one thing. Finding the right customers, understanding the market, and developing a repeatable sales process is another.

I work directly with technology founders and their teams to turn technical potential into commercial progress.

Over 12 weeks we combine strategic thinking with hands-on business development. We investigate your market, challenge assumptions, identify bottlenecks, test opportunities, and build practical systems that support growth.

I don't just give advice. I work alongside you, support your decisions, and help you move things forward.

Who it is for

Founders and CEOs who:

Have a working technology, product, or service but lack consistent commercial traction.
Want to find the right customers, markets, and business opportunities.
Need to validate their business model, positioning, or pricing.
Struggle to build a structured and repeatable sales process.
Want to improve tools, systems, or workflows that slow the business down.
Want an experienced business development partner who works with their team.
Are ready to dedicate time and resources to testing, learning, and execution.

What we will work on

Customers and market validation

Identify your ideal customer profile, understand buying behavior, explore market opportunities, and collect real customer evidence.

Positioning, business model, and pricing

Develop your value proposition, examine competitors, challenge commercial assumptions, and test different business and pricing models.

Sales and business development

Build your sales strategy, identify potential customers and partners, develop outreach, improve customer communication, and create business opportunities.

Systems, workflows, and automation

Review how the company works and which tools the team uses. We look for processes to simplify, redesign, automate, or replace, including CRMs, sales pipelines, reporting, and project management, when a better setup is warranted.

Partnerships and market access

Explore distribution, strategic partnerships, new markets, and ways to reach the relevant decision-makers.

The aim is practical workflows that cut unnecessary work, improve visibility, and help the team execute. The program follows your company's actual situation. We concentrate on the constraints and opportunities that matter, rather than a fixed checklist.

How it works

We work together for 12 weeks, combining strategic development, hands-on execution, and continuous feedback.

1
Map and structure
Weeks 1-2. Understand the current business, review processes and tools, organize the relevant information, and establish a clear starting point.
2
Diagnose and prioritize
Weeks 3-4. Identify the primary bottleneck, challenge the critical assumptions, and define the priorities that matter most.
3
Validate
Weeks 5-7. Test customer, market, pricing, positioning, and sales assumptions against real-world evidence.
4
Measure and decide
Weeks 8-10. Evaluate results, measure progress, and decide what to continue, change, or stop.
5
Systemize
Weeks 11-12. Build or improve the repeatable commercial processes, tighten the tools and workflows behind them, document what works, and write a practical roadmap for the next 90 days.

You can message me on WhatsApp at any time about the active sprint. I respond as promptly as my availability allows.

Scheduled working time can flex around important meetings, events, and system work.

We work online and in person. Depending on the sprint, I can:

Work with you and your team in dedicated development sessions.
Join customer meetings, partner discussions, and sales calls.
Accompany you to relevant exhibitions, conferences, and business meetings.
Help prepare emails, proposals, presentations, and sales materials.
Take part in conversations with potential customers and partners.
Support negotiations, strategic decisions, and commercial problem-solving.
Help evaluate, configure, improve, or replace business tools and workflows.
Support CRM setup, sales automation, reporting, and other practical system work.
Answer on WhatsApp and email between working sessions.

What you will gain

A clear view of the company's current commercial position.
A more focused ideal customer profile and market direction.
Stronger positioning, a clearer value proposition, and pricing logic you can explain.
Real customer and market evidence behind the decisions.
A structured approach to sales, partnerships, and business development.
More efficient workflows and better-organized business tools.
Improved or newly implemented systems, such as CRM, sales tracking, and reporting, where they are relevant.
Clearer priorities, responsibilities, and a way to see progress.
A 90-day roadmap for the work that follows.
An experienced partner with the team for the full twelve weeks.

The specific outputs depend on your starting position, the evidence collected, and the priorities we set during the sprint.