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Founder Sparring

Challenge your thinking. Make better decisions. Move forward with clarity.

He treated the raise like a pipeline. The deck got shorter, the conversations got earlier, and the partners could follow the business.

Portrait of Adam Keller

Adam Keller

General partner, OUVC

Building a business means making decisions without having all the answers.

I work with founders and CEOs of technology startups and innovative SMEs who need an experienced, independent thinking partner to challenge their assumptions, explore opportunities, and make better business decisions.

My role is not to tell you what you want to hear. It is to ask difficult questions, offer different perspectives, and help you see what you might be missing.

Who it is for

Founders and CEOs who:

  • Have a product or service but struggle to gain consistent market traction.
  • Want to understand their customers, market, and buying behavior better.
  • Need to challenge their business assumptions and strategic decisions.
  • Feel stuck between different opportunities or directions.
  • Want honest feedback from someone with practical entrepreneurial and business development experience.

What we will work on

Customer and market thinking

Challenge what you believe about your customers, their problems, and purchasing decisions.

Product and business decisions

Explore your ideas, evaluate alternatives, and question whether your assumptions are supported by real market evidence.

Strategic challenges

Discuss difficult decisions, emerging opportunities, risks, and potential blind spots.

Founder perspective

Examine how you approach problems, make decisions, set priorities, and respond to uncertainty.

How it works

We meet twice a month for two-hour sessions, online or in person. Each session follows five steps.

  1. 1

    Review

    What happened since our last conversation?

  2. 2

    Focus

    What is the most important challenge or decision right now?

  3. 3

    Challenge

    Question assumptions, examine evidence, and explore alternative perspectives.

  4. 4

    Decide

    Evaluate options and identify a practical direction.

  5. 5

    Commit

    Define the next actions you will take.

You bring your real business challenges. I bring questions, constructive criticism, relevant experience, and practical methods.

There are no predetermined answers. We work with the reality of your business.

What you will gain

  • Greater clarity around important business decisions.
  • A stronger understanding of your own assumptions and blind spots.
  • New perspectives on customers, markets, and business opportunities.
  • Practical methods for evaluating problems independently.
  • Clear priorities and next actions after every session.

You remain responsible for every decision and its execution. I provide strategic sparring, not research, operational management, or implementation.

Founder Sparring

Format and investment

Price

599.99 EUR

per month

  • Two private sessions per month.
  • Two hours per session.
  • Online or in person, by agreement.
  • Ongoing monthly collaboration.